Strong, Hevy, Fitbod, Jefit — all are cross-platform. That gives them more downloads. It also means every Apple platform feature lands six months late, in a watered-down form, behind a feature flag. The cross-platform lifting category is structurally incapable of being native.
flexRep makes the opposite bet. iPhone, Apple Watch, iPad, Mac via Catalyst. Vision Pro on the horizon. Every new Apple framework lands on day one because the app is already built for them — Foundation Models, Liquid Glass, the next Dynamic Island API, whatever ships at WWDC.
If you carry an iPhone, wear an Apple Watch, and care about how your tools feel, flexRep is built for you specifically. Apple-pilled lifter to Apple-pilled lifter.